Navii [BABCO Project]

Navii [BABCO Project]

Navii is an HR-tech startup that uses large language models to intelligently match hiring managers with qualified candidates while helping job seekers build the skills they need to compete.

Navii is an HR-tech startup that uses large language models to intelligently match hiring managers with qualified candidates while helping job seekers build the skills they need to compete.

Content

Tablet showing Streamline CRM UI

ROLE

UX Designer @ BABCO

SCOPE

heynavi.ai

As lead designer on this project at Navii.ai, I directed the UX strategy and defined the product's primary user flow, centered on a virtual chat agent that guides both candidates and hiring managers through the application and hiring process. I established the interface design system from scratch — building a component library in Figma using design tokens — and scaled it across 15+ screens for web and mobile, including a multi-step onboarding flow. I partnered closely with founders, brand design, PM, and engineering to align the experience across candidate- and recruiter-facing surfaces.

The design system became the single source of truth for the product team, enabling engineering to ship new screens without design bottlenecks, and giving the product a consistent, scalable interface as it expanded across both user types.


Content

heynavi.ai

As lead designer on this project at Navii.ai, I directed the UX strategy and defined the product's primary user flow, centered on a virtual chat agent that guides both candidates and hiring managers through the application and hiring process. I established the interface design system from scratch — building a component library in Figma using design tokens — and scaled it across 15+ screens for web and mobile, including a multi-step onboarding flow. I partnered closely with founders, brand design, PM, and engineering to align the experience across candidate- and recruiter-facing surfaces.

The design system became the single source of truth for the product team, enabling engineering to ship new screens without design bottlenecks, and giving the product a consistent, scalable interface as it expanded across both user types.


ROLE

UX Designer @ BABCO

SCOPE

heynavi.ai

As lead designer on this project at Navii.ai, I directed the UX strategy and defined the product's primary user flow, centered on a virtual chat agent that guides both candidates and hiring managers through the application and hiring process. I established the interface design system from scratch — building a component library in Figma using design tokens — and scaled it across 15+ screens for web and mobile, including a multi-step onboarding flow. I partnered closely with founders, brand design, PM, and engineering to align the experience across candidate- and recruiter-facing surfaces.

The design system became the single source of truth for the product team, enabling engineering to ship new screens without design bottlenecks, and giving the product a consistent, scalable interface as it expanded across both user types.


heynavi.ai

As lead designer on this project at Navii.ai, I directed the UX strategy and defined the product's primary user flow, centered on a virtual chat agent that guides both candidates and hiring managers through the application and hiring process. I established the interface design system from scratch — building a component library in Figma using design tokens — and scaled it across 15+ screens for web and mobile, including a multi-step onboarding flow. I partnered closely with founders, brand design, PM, and engineering to align the experience across candidate- and recruiter-facing surfaces.

The design system became the single source of truth for the product team, enabling engineering to ship new screens without design bottlenecks, and giving the product a consistent, scalable interface as it expanded across both user types.


Final Designs

Process

Navii was being built in parallel with our design work, so the product itself kept evolving alongside it. We went through several rounds of exploration, from a traditional chatbot layout to step-by-step modular flows, before landing on a dashboard approach anchored by an AI assistant present throughout the experience, helping users navigate the interface while supporting their career readiness and job search.

I met with the founders weekly to stay aligned as the product direction shifted. One key decision: since a voice-driven agent for interview prep and career development was still an unfamiliar pattern for most users, we moved away from the cool, technical tones typical of tech products and toward warmer colors and relatable imagery, so Navii would feel like an encouraging friend rather than a cold tech product.





Mobile





Impact

Navii is live today, with more than 8 million jobs added to the platform. User feedback has echoed the design's intent, several have described the experience as smooth and confidence-boosting, including unsolicited praise shared publicly on social media.


Hi, I'm Mahlet! I design interfaces from scratch that ship.

Mahlet Copeland

UI/UX Designer

3+ years of experience

Hi, I'm Mahlet! I design interfaces from scratch that ship.

Mahlet Copeland

UI/UX Designer

3+ years of experience